Pixelhue Technology Ltd. and its affiliated companies (hereinafter referred to as "Pixelhue" or "we") is committed to protecting and respecting your privacy. Therefore, we developed a Privacy Policy that covers how we collect, use, disclose, transfer, and store your personal data while you use our websites, products or services. Please read carefully and familiarize yourself with our privacy practices before using our products (or services) or providing your personal data.
This policy will help you understand the following:
I Definitions
II How We Collect and Use Your Personal Data
III How We Use Cookies
IV How Long We Keep Your Personal Data
V How We Disclose Your Personal Data
VI How We Protect Your Personal Data
VII Your Rights with Regards to Your Personal Data
VIII How We Process Children's Personal Data
IX Third-Party Service Providers and Their Services
X How Your Personal Data Is Transferred Globally
XI How This Privacy Policy is Updated
“Affiliated Company” refers to a company that is related to Pixelhue due to joint ownership or control.
“Third Parties” refer to companies or persons who do not have a related relationship arising out of joint ownership or control with Pixelhue (i.e., a non-affiliated company) or other non-related persons. Third parties can be financial or non-financial companies, or persons other than you and Pixelhue.
“Personal Data” refers to any information relating to an identified or identifiable natural person.
We collect data to improve operational efficiency and to optimize your product experience. Our channels for collecting personal data include: (1) you provide your data to us directly, (2) we obtain certain data about how you interact with our products or website, and/or (3) we obtain certain data about you from third parties. The data we collect depends on the environment in which you interact with Pixelhue, the choices you make, such as your privacy settings and the products and services you use.
We may ask you to provide personal data under other circumstances, such as when you register to receive our newsletter, or participate in promotional or marketing activities organized by us or our business partners. The information you provide helps us design and improve the products and services. We may match your personal data with third-party data to better understand your needs.
To the extent permitted by law, we may obtain your personal data from public or commercial sources and may combine that with other personal data we collected or will collect.
(1) We may process your personal data for the purposes described in this Privacy Policy, to perform our obligations to you under our user agreement and/or service contract,
a. with your prior explicit consent which can be withdrawn at any time at your request;
b. so that we can perform or carry out a contract with you in relation to our products and/or services;
c. for compliance with a legal obligation to which Pixelhue is subject;
d. when necessary for the purposes of the legitimate interests pursued by Pixelhue or a third party to whom it may be necessary to disclose information. Where we process your information in reliance on such grounds, we will only do so where we have appropriately balanced such interests against your right to privacy. Such legitimate interests may include (without limitation), as follows:
Provide products and improve services.The personal data we collect will be used to provide you with Pixelhue's products and services, process your orders or fulfil the contract between you and Pixelhue to ensure the functionality and safety of our products and services.
Customer Support.We use data to diagnose product issues, repair customer equipment, and provide other customer care and support services. We also use this information to improve our products and analyse the efficiency of our business operations. However, we will not use this information to track your location. We may also collect your email address to reply your questions or comments.
Product Improvements.We use data to constantly improve our products, including the addition of new features and functionality.
Commercial Promotion Activities.If you register to receive our newsletter, or participate in promotional or marketing activities organized by us or our business partners, we will use the personal data you provide to manage such activities.
(2) We will strictly abide by the terms of this Privacy Policy and any updates to it (which will be notified to you in advance) where it uses your personal data. Your personal data will only be used for the purposes determined at the time.
(3) When we want to use the information for other purposes not covered by this Privacy Policy, we will obtain your consent in advance. When we want to use information which was collected for a specific purpose for other purposes, we will obtain your consent in advance. We will not provide personal data and behavioural data to third parties without your consent.
(4) We do not take any decisions involving the use of algorithms or profiling that significantly affects you. If certain of our services require us to do so in the future, we will inform you in advance.
Cookies are small text files which are transferred from our websites, applications or services and stored on your device. Pixelhue’s websites, online services and interactive applications may use “cookies”. Cookies not set by this site will not be accessible to us. For more information, please see our Cookie policy at [insert Link to Cookie Policy].
Our retention period for personal data is the minimum time necessary to realise the purpose of collection unless a longer retention period is required by law. Beyond the above retention period, we will delete or anonymise your personal data.
1. At times Pixelhue may make certain personal data available to affiliated companies and other third parties that work with Pixelhue necessary to provide products and services. Your information will not be shared with third parties for their own independent marketing or commercial purposes.
(1) Affiliated Companies: your personal data may be shared with Pixelhue’s affiliated companies. We only share necessary personal data subject to the purposes stated in this Privacy Policy. If the affiliated companies wish to change the purposes of processing, they will ask for your consent again.
(2) Sharing with other third parties: to realise the purposes stated in this Policy, some of our services will be provided by other third parties. We may share some personal data with them to provide better services and user experience. Where a merger, acquisition or bankruptcy liquidation takes place, if the transfer of personal data is involved, we will ask the new company or organization which obtains your personal data to be subject to this Privacy Policy, otherwise we will ask such company or organization to obtain your consent again.
We will only share your personal data for lawful, legitimate, necessary, specific and clear purposes, and only personal data necessary for service provision will be shared. Our partners are not allowed to use the shared personal data for any other purposes.
2. We will only publicly disclose your personal data under the following circumstances:
(1) After we obtain your explicit consent;
(2) Disclose in accordance with laws: we may disclose your personal data if it is compulsorily required by laws, such as to comply with a subpoena or other legal proceedings, legal actions or government agencies, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
1. We have taken reasonably practical and technical measures to protect the collected personal data related to our services. While we have taken reasonable measures to protect your information, no websites, Internet transmissions, computer systems or wireless connections are absolutely secure.
2. We have taken safeguarding measures in accordance with industry standards to protect the personal data you provided and prevent data from unauthorised access, public disclosure, use, modification, damage or loss.
3. In case of personal data security incident, we will act, in accordance with the applicable law.
We respect your legal rights to your personal data. We list below your legal rights and the measures we take to protect these rights.
1. The right to be informed: Pixelhue is publishing this Privacy Policy to keep you informed as to what we do with your personal data. We strive to be transparent about how we use your data.
2. The right to access: If you wish to access your personal data, you are entitled to ask us.
3. The right to rectification: If you find that your personal data we hold is inaccurate or incomplete, you are entitled to ask us to make rectifications.
4. The right to erasure: You can submit a request to us to delete personal data if we do not have a legal reason to continue to process and hold it.
5. The right to restriction of processing: You have the right to ask us to restrict how we process your personal data. This means we are permitted to store the data but not further process it unless we are legally entitled to continue processing.
6. The right to data portability: To the extent permitted by laws and regulations, you have the right to obtain a copy of your personal data in a structured, commonly used and machine-readable format.
7. The right to object:You have the right to object to Pixelhue processing your data even if it is based on our legitimate interests, the exercise of official authority, direct marketing (including data aggregation), and processing for the purpose of statistics.
8. The right to withdraw consent: If you have given us your consent to process your personal data but change your mind later, you have the right to withdraw your consent at any time, and Pixelhue must stop processing your data.
9. The right to object automated individual decision-making: You have the right not to be subject to a decision based solely on automated processing, including profiling.
10. The right to lodge a complaint: You have the right to lodge a complaint about the way we handle or process your personal data with the data protection authority of your jurisdiction.
You can exercise your rights by submitting a request to privacypolicy@novastar.tech. In principle, we do not charge a fee for your reasonable request. However, for multiple and repetitive requests that exceed reasonable limit, we may charge a reasonable fee to cover some costs depending on the nature of the request. We may refuse requests that are manifestly unfounded, unreasonably repetitive, or require disproportionate technical effort (for instance, require the development of new systems). In addition, we may not respond to requests that directly concern significant issues of public interest or may cause serious damage to the legitimate rights and interests of you or other individuals or entities.
1. Our products, websites and services are mainly adult-oriented and may not be used by children without guardian consent. A child should not create his/her own user account. We treat anyone under 16 years old (or equivalent minimum age for full legal capacity in relevant jurisdiction) as a child.
2. When we find that a child’s personal data is collected without expressed and verifiable guardian’s consent, we will delete the relevant data as soon as reasonably possible.
1. Our websites, products, applications, and services may contain links to third-party websites, products, and services. You can choose whether to access websites, products and services provided by third parties or not.
2. We have no control over third-party privacy and data protection policies and such third parties are not bound by this Privacy Policy. Before submitting personal data to third parties, please refer to the privacy protection policy of such third-parties.
1. We provide products and services through resources and servers around the world. This means, in compliance with applicable laws, your personal data might be transferred to or accessed from jurisdictions outside of the jurisdiction where you use our products or services.
2. In case your personal data is transferred to countries located outside of the European Economic Area (EEA), we will ensure that it will be protected in a manner that is consistent with how your personal data will be protected by us in the EEA. This can be done in a number of different ways, such as:
(1) the recipient of the personal data is located within a country that benefits from a full “adequacy” decision of the European Commission;
(2) the recipient may have adhered to binding corporate rules (only for intragroup transfers);
(3) the recipient has signed a contract based on “model contractual clauses” approved by the European Commission, obliging them to protect your personal data; or
(4) where the recipient is located in the US, it is a certified member of the EU-US Privacy Shield scheme.
In the absence of these appropriate safeguards, we will ask you for your explicit consent for cross-border transmission of your personal data. In the meantime, security measures such as encryption, de-identification will be adopted for the safety of your personal data.
The personal data that we collect from you may also be otherwise transferred to, and stored at, destinations outside the EEA. It may also be processed by individuals operating outside of the EEA who work for our affiliates or for one of our suppliers.
In all cases, however, we will ensure that any transfer of your personal data is compliant with the applicable data protection law.
XI How This Privacy Policy Is Updated
We reserve the right to update or modify this Privacy Policy from time to time. We will send you notifications of updates of this Privacy Policy in a form we deem appropriate.
If you have questions or concerns regarding our Privacy Policy or practices, please contact us at:
Email: privacypolicy@novastar.tech
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Kruisweg 643-647,2132 NC,
Hoofddorp, the Netherlands
01A, 12/F, No.8 caihefang Road,
HaiDian District,Beijing, China
